About Standard Pharma


Standard Pharmaceutical Pvt Ltd is a National pharmaceutical company specializing in the development, production and marketing of proprietary branded pharmaceuticals as well as active pharmaceutical ingredients. Standard pharmaceutical is currently manufacturing twenty seven kinds of syrups and suspension that’s described in full details. The standard pharmaceutical Pvt ltd is undersigned by the  ministry of public health and Afghanistan Investment Support Agency (AISA) with the registration number     (D-29680) The Company is a going concern to manufacture, develop, sell and market its Premier lunch products nationally and internationally.  The standard pharmaceutical company was established in 2013 under the presidency of Syed Noor Padshah Rohani and vice president Syed Baseer Ahmad Rohani in 2013. Both are equally share holders of the company Syed Noor Padshah Rohani have more than 25 years of experience in medicines that’s why Mr. Rohani is in the lead of management.

Our Products

Standard pharmaceutical pvt ltd is currently Preparing 27 kinds of Syrups and Suspensions that are available in all Drug shops. And we will start producing Capsules, Drops, tablets and Dry syrups in next month. Currently we are having the following products in the Market.


Tablets

Standard pharmaceutical pvt ltd is currently Preparing of tablets available in all Drug shops. And we will start producing tablets. Currently we are having different kinds of tablets products in the Market.

Capsules

Standard pharmaceutical pvt ltd is currently Preparing of Capsules available in all Drug shops. And we will start producing Capsules. Currently we are having different kinds of capsules products in the Market.

Drops

Standard pharmaceutical pvt ltd is currently Preparing of Drops available in all Drug shops. And we will start producing Drops. Currently we are having different kinds of Drops products in the Market.

Dry Syrups

Standard pharmaceutical pvt ltd is currently Preparing of Dry Syrups available in all Drug shops. And we will start producing Dry Syrups. Currently we are having different kinds of Dry Syrups products in the Market.

Objective & Mission


The Objectives over the next five year for Standard Pharmaceuticals Pvt. Ltd are following: Production Increase according to Market demand and also going to start manufacturing of Capsules, Tablets, Drops, and Dry Syrups, Getting The ISO (International Standard Organization ) certificate, Start export to the neighbors country such as Tajikistan and Uzbekistan, Sales revenues Increase Steadily through year Five, Hire more Professionals. Mission: The mission of standard pharmaceutical company is to research, develop, manufacture and market prescription drugs to patients and physicians. The Company goal is not only to provide customers with the drugs they need but to provide them With superior service and updated information on existing and new drugs to the market.

Marketing/Sales Strategy


 This section sets out The Company’s strategies for reaching our target market, arousing the interest in product, and actually delivering the product to market in sales.

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Marketing Strategy

Marketing will follow from industry and trade and doctor’s awareness campaigns to specific executions directed at specific customer segments. The top tier of 20 to 30 customers in each segment will be targeted  first. Only a few sales hits in these top tiers will enable achievement of targeted forecasts. The company will achieve its initial sales goals from direct and distributed sales of the Syrup and suspensions. These products are targeted first since it is an existing, well-defined market.

Sales Strategy

Sales programs include direct wholesale sales to distributors. Sales materials, T.V promotions, and support materials will be produced. Doctor’s materials will include: Direct sales by personal contact, direct mail, public relations, and media directed at key industry segments. In addition electronic marketing will be deployed whenever it fits with the buying patterns of a key group In Provinces The Standard Pharmaceutical Pvt ltd have franchises we are delivering our products to franchises and they distribute it in districts.

Communications Strategy

Public relations, industry media, will help in over-all industry awareness plans. Feature articles and product reviews will help launch awareness. Direct mail to buying groups and ads in trade publications will help with buyer impressions. Finally, all will be integrated with doctor’s materials and T.V promotion once approval has been obtained to increase point-of-sale usage

Pricing

The Company sets pricing according to following

  • Total expenses of each empty bottle
  • Transport expenses
  • Expenses of Material inside the bottle
    15 % Margin, This Include Government Taxes, Insurance and Marketing Costs